"new" typographic trends

here is a nice article of today`s typo treatments. honestly minimalism is pretty old in logo design. some artists have been experiencing with the simpiest forms for years now and we`ve been always warned to reduce the logos to its simpliest yet piercing designs. just think about the big car companies logos (audi, opel, bmw, renault, citroen...). i`ve been always on the same tip trying my best... you can see the whole article here and you`d better check the swiss type different too.